Case Study · Womenswear
Magis Clothing
From 12K to 22K followers in 10 months — how we built a full brand ecosystem for a handloom-rooted womenswear label.
Client
Magis Clothing
Services
Branding, Content, Social Media
Timeline
10 Months
Overview
A womenswear brand with handloom at its heart
Magis Clothing carries three core lines — Handlooms, Everyday Wears, and Seasonal Wears. Our engagement began with building their brand from the ground up: narrative, content, community, and performance.
- Page grew from 12K to 22K followers in 10 months through consistent content and community engagement.
- Instagram Stories with product links turned passive followers into active buyers — increasing conversions from social media.
- Campaigns for Christmas, Women's Day, and Mother's Day were planned, executed, and managed end-to-end.
- A new sub-brand was launched exclusively for custom-made garments, expanding the product universe.
- Meta Pixels were set up, enabling the team to run Paid Ads with real data backing every decision.
Challenge
A beautiful product without a voice
Magis had a strong product line rooted in handloom craftsmanship, but lacked a cohesive brand identity, a consistent content strategy, and the digital infrastructure needed to convert online interest into sales. Their social media presence wasn’t reflecting the quality of what they made.
Solution
Brand clarity, content consistency, and conversion infrastructure
We defined the brand’s positioning, built the narrative, and created a content engine that grew trust and community. Seasonal campaigns gave the brand cultural presence. And we set up the tech foundation — Meta Pixels and shoppable stories — to turn engagement into revenue.
Our Approach
How we worked
01
Positioning
Defined where Magis stands in the womenswear market and who she speaks to.
02
Brand Narrative
Built a story around craft, culture, and the women who wear Magis.
03
Content Creation
04
Social Growth
Managed and grew the page from 12K to 22K through community and consistency.
05
Campaigns
Ran seasonal campaigns and set up Meta Pixels to enable effective Paid Ads.
Project Results
Numbers that tell the story
Showcase
Work from the project
Ready to build a brand that stands out?
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